About

I’m an inquisitive, creative UX generalist with a systems thinking approach.

How I Work

Solving the right problem

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on

Solving the right problem

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on

Solving the right problem

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on

Designing for real life

I create experiences that help people navigate complexity, access support, and feel more confident in important moments

Designing for real life

I create experiences that help people navigate complexity, access support, and feel more confident in important moments

Designing for real life

I create experiences that help people navigate complexity, access support, and feel more confident in important moments

Designing accessibly by default

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone

Designing accessibly by default

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone

Designing accessibly by default

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone

How I learnt UX while doing other work…

VIDEO CREATOR

Working as a video content producer for jewellery and beauty brands, every project started with understanding the brand and its story. Balancing the how to tell that story in a short video with how to celebrate and sell the product. Understanding composition, lighting, pacing as tools to communicate with the customer / viewer.

Working with tight deadlines, small teams and limited budgets also gave me a good sense of client priorities and how to balance those with user needs. Strategic thinking.

CHOREOGRAPHER

Working as a video content producer for jewellery and beauty brands, every project started with understanding the brand and its story. Balancing the how to tell that story in a short video with how to celebrate and sell the product. Understanding composition, lighting, pacing as tools to communicate with the customer / viewer.

Working with tight deadlines, small teams and limited budgets also gave me a good sense of client priorities and how to balance those with user needs. Strategic thinking.