I help teams make complex products and services feel simple to use.
Hi, I’m ieva,
(say: Yeah-va)
As a research-led UX Designer, I take time to understand the people and real-world context behind complex problems, then use evidence to uncover what needs to change… and when simplifying or removing is more valuable than adding.
Case Studies
ELEXON
Energy Dashboard Web Page
A design solution that simplifies complex data on green energy and COâ‚‚ emissions, guiding users and helping them build understanding and make informed decisions.
READLANG
Language Acquisition Web App
A multifaceted solution for Readlang’s Content Libraries to help learners find high-quality, relevant materials with confidence.
HOTPATCH
Space Hire E-Commerce Site
Reducing users’ reliance on customer services and giving them confidence in the site’s provision by redesigning the listing page and making the user journey through the search clear & intuitive.
WORKSHOPS FOR CARERS
Community-Centred Service Design
A research-led service design project, where interviews with carers led to a new brief, resulting in accessible workshops and self-care tools designed around the real constraints of carers' lives.