Hi, I’m ieva

(pronounced: Yeah-va)

I am an inquisitive, creative UX generalist with a systems thinking approach.  My background (a decade as a choreographer and later a video content producer) has given me a unique perspective that shapes how I approach UX design. 

See how I can contribute to your team.

How I Work

Challenge assumption

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on.

Work collaboratively

I work closely with teams and stakeholders, using shared thinking to create stronger outcomes.

Human-centred

I design with empathy and evidence, creating experiences that are inclusive, supportive and shaped by real user insight.

Design for accessibility

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone.

Ground decisions in evidence

I translate research into clear, contextual insights that help teams understand problems, make confident decisions, and reduce reliance on assumptions.

Think in systems

I look beyond the screen, connecting user expectations, stakeholder priorities, technical constraints and support team needs to create a cohesive experience.

Understand behavioural context

I design with awareness of how stress, time pressure and environment affect user behaviour.

Communicate through storytelling

I use storytelling to explain the “why” behind decisions, helping teams align and move in the same direction.

Facilitate workshops

I facilitate workshops to create space for teams to align on the problem and collaborate on solutions.