Hi, I’m ieva

(pronounced: Yeah-va)

I am an inquisitive, creative UX generalist with a systems thinking approach. My background (a decade as a choreographer and later a video content producer) has given me a unique perspective that shapes how I approach UX design.

See how I can contribute to your team.

How I Work

Solving the right problem

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on

Working collaboratively

I work closely with teams and stakeholders, using shared thinking to create stronger outcomes

Human-centred

I design with empathy and evidence, creating experiences that are inclusive, supportive and shaped by real user insight

Designing for accessibility

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone

Grounding decisions in evidence

I translate research into clear, contextual insights that help teams understand problems, make confident decisions, and reduce reliance on assumptions

Thinking in systems

I look beyond the screen, connecting user expectations, stakeholder priorities, technical constraints and support team needs to create a cohesive experience

Understanding behavioural context

I design with awareness of how stress, time pressure and environment affect user behaviour

Communicating through storytelling

I use storytelling to explain the “why” behind decisions, helping teams align and move in the same direction

Facilitating shared understanding

I facilitate workshops that create space for teams to align on the problem and collaborate on solutions.