Hi, I’m ieva

(pronounced: Yeah-va)

I am an inquisitive, creative UX generalist with a systems thinking approach. My background as a choreographer and then video content producer has given me a unique perspective that shapes how I approach UX design.

See how I can contribute to your team.

How I Work

Solving the right problem

I ask why, challenge assumptions, and look beyond the surface to understand what’s really going on

Working collaboratively

I work closely with teams and stakeholders, using shared thinking to create stronger outcomes

Human-centred

I design with empathy and evidence, creating experiences that are inclusive, supportive and shaped by real user insight.

Designing for accessibility

I treat accessibility as a foundation, creating products that are usable and inclusive for everyone

Thinking in systems

I look beyond the screen, connecting user expectations, stakeholder priorities, technical constraints and support team needs to create a cohesive experience.

Communicating to align teams

I use storytelling to explain the “why” behind decisions, helping teams align and move in the same direction.